Connecting with Tomorrow’s Customers Today

Let us tell your story with compelling clarity.

About us

Content Marketing Experts

We are a group of passionate individuals who know how valuable a clear and creative story can be for your business.  Our team was born and nurtured in the realm of a Very Large Global Enterprise; we honed our talents amidst the rapid-fire whims of corporate change, and have now combined as a dedicated team who love what we do and enjoy working together to demonstrate our craft.  We can tell your story, with compelling clarity.

What we do

Content Strategy & Creative Services

The digital landscape is evolving dramatically, creating new challenges in connecting with your customers.  In fact, your customers are on different devices, different platforms — at different times.  We can show you how to reach your customers at these strategic touch points.  Whether your organization is a Fortune 500 enterprise or an agile start-up, we can work directly with you to customize your content planning and production needs.

Anything and everything we do, we are creating content.


Can you identify the metrics and KPIs to help maximize your content investment and digital marketing efforts? If not, give us a call.

Brand & Positioning

Whether launching a new company or product, or in need of a refresh, we can provide all of your corporate identity assets.

Content Creation

We have been producing content long before the Information Age. Let us do what we do best, so you can focus on what you do best.

Digital Marketing

Social, SEO, search, social copy and images – we have you covered. We can also help you with your digital strategy and planning.


Very little in this world should be ventured without a strategy, unless you simply don’t care what the outcome will be. We do.

Thought Leadership

It's not just the blogs, articles and speaking engagements of an expert, but what happens as a result of engaging the audience.

The Core Continuum Team

Our areas of expertise cover the entire content continuum, from strategic planning to design and digital marketing recommendations, to content creation and analytics that measure the performance of your content marketing efforts — which then inform your content strategy going forward.
Sherri Chien-Niclas
Content & Digital Marketing

Helping people expertly navigate the marketing landscape in today’s ever-evolving digital world is a continually exciting challenge to me.

Roger Park
Content Marketing Strategy

My passion is working with you to create valuable and clear content that resonates authentically with your target audience.

Melissa Segura
Digital Strategy & Analytics

As a digital marketer and content strategist I strive to create content that is useful and meaningful, and that promotes the best user experience.

Darla Scott
Senior Technical Writer

I am a writer whose first love is molding words into content perfect for describing how your business will benefit your target market.

Bill Mifsud
Senior Designer

As a creative, I enjoy helping brands define and express their visual language across a variety of verticals, giving them the competitive edge.

Janine Yanagawa
Operations & Client Services

I love working with people who inspire us to be inventive, and helping them tell their story with creativity, humility, and always with humor.

Keep your eyes on the stars, and your feet on the ground.  ~Theodore Roosevelt